Creating a Standout Virtual Assistant Portfolio

If you're a virtual assistant (or working toward becoming one), your portfolio is one of your most powerful tools for landing clients. At KMVA, we’ve seen firsthand how a well-crafted portfolio can elevate your online presence, showcase your strengths, and convert curious leads into long-term clients.

Whether you’re brand new or ready to refine, here’s your guide to building a standout VA portfolio.

Why Your Portfolio Matters

Clients aren’t just hiring a task-doer, they’re investing in someone who can make their life easier. Your portfolio gives them a preview of what it’s like to work with you. Done right, it builds trust, positions you as a pro, and shortens the time between hello and hired.

What to Include in a High-Converting VA Portfolio

1. Professional Bio + Brand Overview

This isn’t your full life story, it’s your chance to introduce yourself as a service provider. Include:

• A short paragraph about who you are and who you serve

• Your niche or areas of expertise (ex: executive assistance, social media, content creation)

• A warm, confident tone that reflects your work style

  
  

KMVA Tip: Keep your tone aligned with your target client’s brand. If you want to support high-level CEOs, your bio should feel polished and executive. If you're after creatives, lean casual and conversational.

2. List of Services + Skills

Make this easy to skim and visually organized (use bullet points or icons). Be specific.

Example:

• Calendar & Inbox Management (Google Suite, Outlook)

• Project Management (ClickUp, Trello, Asana)

• Social Media Scheduling (Later, Planoly, Metricool)

• Canva Graphics + Reels Creation

• Blog Formatting & SEO Optimization

✅ KMVA Tip: Always include soft skills—organization, problem-solving, communication, etc. They’re often just as important as the platforms.

3. Portfolio Samples

No clients yet? No problem. Create mock samples that reflect your ideal services:

• Sample social posts or graphics

• Google Docs with mock blog posts or email templates

• Loom walkthrough of how you organize a ClickUp board

• Screenshots of calendar or inbox setups

If you do have client work to share, get permission and blur sensitive info.

4. Testimonials or Social Proof

If you’ve worked with real clients, even unpaid or one-off projects, ask for a short testimonial. If you’re just starting out, you can:

• Offer a few free hours in exchange for feedback

• Use DMs or emails as screenshot proof (with permission)

  
  

5. Clear Call-to-Action (CTA)

Don’t make clients guess what to do next. Tell them!

Examples:

• “Interested in working together? Let’s book a discovery call.”

• “Need a detail-oriented VA to support your systems? Contact me here.”

Include a button or link to your email, calendar, or application form.

Where to Host Your Portfolio

You don’t need a full website right away, these are great starter options:

✔ Google Docs or Canva PDF

Simple, free, and easy to update. Use clear branding and organize each section cleanly.

✔ Notion

Great for building a live, clickable portfolio with sections and embedded links. Professional and modern feel.

✔ Personal Website

Best if you're ready to scale. Use a simple one-page layout with a contact form. We recommend Showit or WordPress.

Final Tips to Help You Stand Out

• Keep the design clean and on-brand

• Use branded colors and fonts for consistency

• Link all relevant platforms (LinkedIn, Instagram, etc.)

• Update your portfolio every 3–6 months

• Tailor your samples to each type of client you pitch

  
  

The bottom line: A great portfolio doesn’t require tons of experience—just thoughtful strategy, a clear structure, and a client-focused mindset. At KMVA, we believe every VA has something unique to offer. Your portfolio is how you show it off.